Oceanik college
Oceanik is a senior secondary and degree college in Bangalore, Hebbala. It provides free inclusive education to students from various backgrounds such as
- Differently abled
- Dropouts
- Single parents
- Orphans
Project Overview -
The Sprouted Learning team was appointed by Oceanik Education Society as their consultants upon a research proposal submitted to them.
The proposal insisted on a few problem statements which were the threats to the college
A few pointers which the SproutEd Learning team committed to working on were,
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Increasing the engagement of students in the inclusive education classroom.
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Identify a few sustainable revenue streams for the college in order for them to sustain their free inclusive education
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Help create outreach streams by building visual communication competencies in their students.
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Support in the effort to raise CSR funds
Interventions by SproutEd Learning
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Teacher training in Design thinking and introduction to various pedagogies of learning -
First, the primary research was conducted.
Primary Research:
Interview: 10 teachers, 3 leaders in charge of the institution, 15+ students
Google surveys
Fly-on-the-wall observations
Assessment Rubric:
1) Aspirations
2) Pain Points
3) Ideology/ Philosophy/ Values
4) Background/ Context
From this, we started implementing a few strategies on the ground.
2. Setting up systems for outreach with 1st and 2nd year BBA students.
3. Creation of an initiative called Oceanik Utkarsh to generate a sustainable source of income and get leads for CSR
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We created a brand called Oceanik Utkarsh under which, we trained a lot of the specially-abled children in the college to manufacture various beauty products such as soaps, dishwashers, and hand wash, and we tried to set up stalls in various residential societies.
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This intervention allowed us to create a database and outreach about the initiative of free education amongst the people who are capable of supporting the initiative.
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Through this initiative, we raised around 15000 in profits and got call details from around 150 families who might be willing to support the initiative such as Oceanik.
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The collected data was further used to do the marketing of an online shop that has been created for Oceanik Utkarsh.
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We created multimodal phases of experience for various age groups on the stall so that users experience and empathize with the lives of differently-abled children. Which boosted the sales by an average of 35%
4. Fundraising
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From this initiative, another marketing funnel for fundraising was initiated. By leveraging the leads from this initiative, A Ketto fundraiser has been initiated.
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We recommended, Marketing and communication of the NIOS program can be a lucrative revenue generation method for fundraising.
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We recommended to bank on the opportunity of NIOS training which creates a sustainable revenue structure as it can yield the regular revenue we need.
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We worked on the funnel to bring the students who were not doing well in regular academics and did an SMS boost, which brought around 80 NIOS admissions to the college.
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The next intervention in this space is, working on engaging these students in the regular curricula and getting them passed. We are in the process of creating various engaging games to support their academics so that the academically challenged students also learn well.
5. Cost optimisation
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Bring down the input costs to optimize the business model.
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The yearly food costs for the college are coming at around 25 Lakhs.
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We created a WhatsApp group of parents whose children are studying with us at oceanik college. Since most of them come from farming backgrounds, we asked them to either donate whatever they grow in their farms or either sell it to us at cheaper farmers' prices.
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This is likely to take down the expenditure by minimum of 50%